A Perceived Authority
An Educator and Interpreter
A Contributor in the Field
Sought After by Others
A Counselor and Mentor
Consistent and Longstanding

A PERCEIVED AUTHORITY

	Relates the topic to contemporary needs using examples
	Answers questions extemporaneously to the questioner's satisfaction
	Provides varied examples for validity of one's views
	Debates, accepts or overcomes contrary views
	Third parties cite with esteem and respect

AN EDUCATOR AND INTERPRETER

	Explains the history of the topic comprehensively
	Synthesizes current original research and new thinking in the field
	Interprets the work of others for popular understanding
	Translates research into practical insights, tools, and skills
	Provides bibliographies of resources other than one's own work
	Affects positive change in behavior of those who hear the presentation

A CONTRIBUTOR IN THE FIELD

	Publishes in periodic literature
	Cited positively by others in conversation
	Has contributed original ideas recognized by others
	Holds copyrights and trademarks
	Has commercially published books
	Has created products on the specialty/expertise

SOUGHT AFTER BY OTHERS

	Interviewed in the media
	Clients proactively contact for bookings
	Bureaus readily represent and seek out
	Repeat engagements are the norm (Over 85%)
	Quoted/cited by others in their work
	Appears by invitation on panels, discussion groups

A COUNSELOR AND MENTOR

	Others ask for coaching, mentoring and direction
	Represents a "point of view" or "school of thought
	Use as confidante by peers (not only neophytes)
	Credited by others for their own success and focus

CONSISTENT AND LONGSTANDING

	Has evolved approaches and improved upon past work
	Consistently considered in the forefront of the speaking industry
	Reinforced current thinking with ongoing contemporary work and examples, not reliant on the past
	Has added new clients every year
	Has a continuing stream of success without interruption